How Growthmak Unlocked a New Lead Gen Channel for Amazing Lash Studio via LinkedIn Outreach

Growthmak identified LinkedIn as an untapped lead gen channel for Amazing Lash Studio, building a targeted outreach system to engage working women professionals — turning a B2B platform into a recurring source of high-value bookings.

Services

Growth Marketing, LinkedIn Outreach, Lead Generation, Multi-Channel Strategy

Timeline

2025 - Till Date

Platforms

Google Ads, Meta Ads, LinkedIn

Client

Amazing Lash Studios - Hanh's Outlets

New Lead Channel Activated

Higher Rebooking Rate vs Ad Leads

Visit Client's Website

Project Summary

Amazing Lash Studio was already generating strong results through Google and Meta Ads — over 1,091 leads at ~$24 CPL. But as ad costs climbed and lead volume plateaued, Growthmak identified an untapped channel: LinkedIn. The insight was simple — working women professionals aged 25-45 are the core demographic for premium lash services, and they're active on LinkedIn. Instead of waiting for them to click an ad, we went to them. Growthmak built a targeted LinkedIn outreach system to engage these professionals directly, turning a B2B platform into a B2C lead engine — and opening up a recurring stream of high-value customers that didn't exist before.

Project Implementation

Channel Gap Analysis: After 3 months of running paid ads, Growthmak audited the full customer journey and identified that the highest-LTV customers — working women professionals — were underrepresented in inbound ad traffic. They were present on LinkedIn but not being reached through Google or Meta.

LinkedIn Outreach System: Growthmak built a targeted outreach workflow on LinkedIn — identifying women professionals within a 15-mile radius of each franchise location, filtering by job title, industry, and activity signals. Personalized connection requests and follow-up sequences were crafted to feel genuine, not salesy.

Multi-Channel Growth Engine: Rather than replacing ads, LinkedIn outreach was layered on top as a complementary channel. Leads from LinkedIn were routed into the same booking pipeline, creating a unified growth system across paid ads and direct outreach.

Ongoing Optimization: Response rates, connection acceptance rates, and booking conversions were tracked weekly. Messaging was A/B tested and refined based on what resonated with different professional segments (corporate, healthcare, finance).

Project Results

New Revenue Channel Identified: LinkedIn outreach generated a consistent stream of first-time bookings from working professionals who had never interacted with Amazing Lash Studio's ads — proving that proactive outreach can complement paid acquisition.

Higher Customer Lifetime Value: Leads sourced via LinkedIn showed stronger retention and rebooking rates compared to ad-driven leads, as the personalized outreach built trust before the first visit.

Scalable System: The outreach framework was templatized and rolled out across all 5 franchise locations, creating a repeatable playbook for each studio.