Amazing Lash Studio — Paid Ads

Amazing Lash Studio is a franchise business built on eyelash extension services, expanded fast enough to set the category's standard, and Growthmak partnered with five of its franchises to generate leads. The obstacle was structural rather than creative: the franchise setup limited direct access to implementing tracking code on the website, which took conversion tracking, analysis and audience retargeting off the table — the three things paid media normally runs on.

Our approach

Rather than wait for site access that was not coming, the campaigns were built not to need it. Google Ads and Meta Ads carried the strategy, both running instant forms with tailored questionnaires, so a lead was captured and qualified inside the ad platform instead of on a page we could not instrument — the questionnaire doing the filtering the pixel could not. Campaigns were monitored, analysed and optimized daily to tighten targeting toward the most qualified leads, and creatives that performed became the base for the next round rather than being treated as one-offs, which is what kept lead volume climbing instead of flattening.