Frequently Asked Questions

With the diagnostic — a free 30-minute session that establishes what is actually limiting growth. You leave with a written plan whether or not you work with us. Nobody receives a proposal before that has happened.

Because the first month is diagnosis and the second is correction. Judging the work on thirty days would mean judging it on the setup phase rather than on the results.

You see the same reporting we do, monthly, including the months that underperform and why. Retained work is rolling after the minimum, so leaving is a decision you can make on evidence.

Both. Build work is a fixed-scope project with a defined end. Operating work is a monthly retainer with a three-month minimum. Combined runs the two as one engagement with one team accountable.

Usually, but the diagnostic often shows the service you came for is not the constraint. We will say so — buying traffic when the problem is conversion is the most expensive mistake in the category.

Because a number quoted before we have seen your data is a guess, and a guess anchors the conversation to the wrong thing. Scope and fee are agreed after the diagnostic, which costs nothing.

No. Hourly billing pays us to be slow and makes your cost unpredictable. Every engagement is a fixed fee against a defined outcome, agreed in writing before work starts.

Nothing, and it carries no obligation. You keep the written plan either way. It exists because we would rather turn down work than take on a problem we cannot measure.

No. Ever. That structure pays us to grow your budget rather than your pipeline, and it means our fee rises when your efficiency falls. Fees are fixed regardless of what you spend.

No — media spend goes directly to the platforms on your own accounts, so you can see exactly what was spent and retain the account history. Our fee covers the work.

Access to your analytics, ad accounts, CRM and site, plus one person who can make decisions. The diagnostic works from read-only access; nothing changes until scope is agreed.

The people who ran your diagnostic stay on the account. There is no handoff to a junior team after signing, which is the most common complaint about agencies at our size.

Frequently. We operate as the layer your team does not have capacity for, or as the operator while your team owns strategy. Both work as long as ownership is explicit.

Live reporting you can open any time, plus a monthly review against the numbers agreed at onboarding. Anything urgent reaches you the day it happens, not at month end.

Foundation work is visible on delivery. Paid changes show inside weeks. SEO and content compound over quarters. We tell you which of those you are buying before you buy it.

Yes, entirely, throughout and on exit — code, accounts, data and documentation. Nothing is held on our licences and nothing needs to be recreated if you leave.

One live dashboard joining spend, site behaviour and CRM outcomes, with the definitions written down so the metrics survive a team change. No monthly slide deck.

We will tell you, and where we can, point you at someone better suited. Taking on work we are not the right team for costs you more than a referral does.

Yes. Builds ship on a CMS your team can use, and we train them before we leave. A site that needs a developer for a copy change is a site that stops being updated.

No. Anyone guaranteeing a number before seeing your data is guessing or lying. We commit to a method, report against it honestly, and show you the evidence either way.