From Four Broken Ad Accounts to 2.12x ROAS — Dubai Luxury Fragrance Brand
A Dubai luxury fragrance brand came to Growthmak after two agencies left behind a broken ad infrastructure — 4 duplicate GMC accounts, a corrupted Meta Pixel, and untrustworthy data. We audited everything first, fixed the foundation, survived a Google suspension, and rebuilt their entire Shopify store. Result: 2.12x ROAS on Google, 307 purchases, and a long-term retainer.
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Project Summary
When this Dubai-based luxury fragrance brand came to Growthmak, they weren't starting from zero — they were starting from negative. Two previous agencies had set up accounts, launched campaigns, and moved on, leaving behind four duplicate Google Merchant Center accounts, a Meta Pixel installed multiple times, and campaign data that couldn't be trusted.
The brand had been burned twice. They weren't looking for another pitch deck. They wanted someone to tell them the truth about what was actually happening inside their accounts — before asking for a single dirham of budget.
Project Implementation
Growthmak's first action was not to launch a campaign. It was to audit everything.
The findings were significant: 4 separate GMC accounts registered to the same business — a policy violation that can result in a permanent ban. A Meta Pixel firing duplicate events and corrupting audience data. Attribution windows set incorrectly, making ROAS figures incomparable period-to-period. Business name, address, and product data mismatched across GMC, Google Ads, and the website.
Before a contract was signed, Growthmak walked the client through every finding in plain language — including what wasn't possible in the current state of the account. The retainer was signed on the basis of the audit report, not a pitch deck.
The fix followed a deliberate sequence: all four GMC accounts consolidated into one, Meta Pixel reinstalled with correct event mapping, attribution windows standardised, and campaigns built from scratch on clean infrastructure. The engagement later expanded to include a full Shopify store rebuild.
Several months in, Google suspended the account due to historical violations from the duplicate account period. Growthmak communicated directly with Google, documented every remediation step already completed, and kept the client informed at every stage. The account was fully reinstated with zero lapse in campaign continuity after reinstatement.
Project Results
2.12x ROAS on Google Ads — AED 28,223 in spend generated AED 59,968 in conversion value
307 purchases driven by the PMAX campaign at AED 83.88 cost per conversion
4.2 million impressions across Google campaigns
4 GMC accounts consolidated to 1 — compliance risk fully eliminated
Google account 100% reinstated following suspension, with zero unplanned downtime
Meta Pixel reinstalled correctly — clean audience data accumulating for the first time in the brand's history
Shopify store rebuilt — digital storefront now matches the quality of the product
Client retained on ongoing retainer — relationship built on transparency, not promises
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