The Fragrance Secrets

When this Dubai-based luxury fragrance brand came to Growthmak, they weren't starting from zero — they were starting from negative. Two previous agencies had set up accounts, launched campaigns, and moved on, leaving behind four duplicate Google Merchant Center accounts, a Meta Pixel installed multiple times, and campaign data that couldn't be trusted. The brand had been burned twice. They weren't looking for another pitch deck.

Our approach

The first action was not to launch a campaign. It was to audit everything. Four separate GMC accounts registered to the same business is a policy violation that can end in a permanent ban; the Pixel was firing duplicate events and corrupting audience data; attribution windows made ROAS incomparable period to period. Every finding was walked through in plain language before a contract was signed — the retainer was signed on the audit report, not a pitch deck. The fix followed a deliberate sequence: all four GMC accounts consolidated into one, the Pixel reinstalled with correct event mapping, attribution standardised, and campaigns rebuilt on clean infrastructure. When Google later suspended the account over historical violations from the duplicate period, we dealt with Google directly, documented every remediation already completed, and the account was reinstated with no lapse in campaign continuity.