Conversion Layer

CRO Audit Services Built to Find Conversion Opportunities

Before you can fix conversion, you need to know exactly why it breaks. Growthmak delivers CRO audit services that combine conversion, UX, and funnel analysis to uncover friction and hand you a prioritized roadmap for improvement.

What it is

What Is a CRO Audit?

A CRO audit is a structured diagnosis of why a website fails to convert, combining analytics review, usability analysis, and funnel examination into one prioritized set of findings. It identifies causes rather than symptoms, so you know what to fix and in what order.

Growthmak runs the audit before any optimization work begins. Testing the wrong page or redesigning the wrong section wastes months, so our conversion rate audit establishes what is actually costing you customers, then ranks each fix by the impact it is expected to deliver.

What's included

What Our CRO Audit Services Cover

A site rarely underperforms for one reason. We examine behaviour, usability, technical health, and funnel flow separately, then combine the findings into a single ranked plan.

01

Conversion rate audit

Our conversion rate audit examines analytics, behaviour data, and page flows to establish exactly where visitors stop converting and why.

02

User experience audit

Our user experience audit surfaces the usability problems, unclear labels, and awkward journeys that quietly cost conversions without appearing in analytics.

03

Website performance audit

Our website performance audit assesses load speed, mobile rendering, and technical faults, because a slow page loses buyers before content matters.

04

Landing page audit

Our landing page audit examines your highest-value pages individually, since a single underperforming page can absorb a large share of paid traffic.

05

Funnel audit

Our funnel audit maps drop-off across every stage, extending the website conversion audit beyond single pages to the journey connecting them.

06

Prioritized roadmap

Our conversion optimization audit consolidates every finding into one ranked plan, ordering fixes by expected impact against the effort each requires.

Tools we work in
  • Google Analytics 4
  • Search Console
What you'll gain

What a Rigorous CRO Audit Delivers

Clear Diagnosis

Understand exactly why your site is not converting.

Prioritized Roadmap

Know which fixes matter most, ranked by impact.

Friction Uncovered

Surface usability and flow issues costing you conversions.

Evidence-Based Direction

Replace guesswork with data, then move forward confidently.

Faster Wins

Focus effort first on the highest-impact opportunities available.

Better ROI

Get more from the traffic you already have.

The process

How We Audit Your Conversions

Every audit follows the same five stages and ends with a plan, not a list of observations.

Why Growthmak

Why Choose Growthmak for CRO Audit Services

Plenty of agencies will hand you a fifty-page audit and leave you to work out what matters. A finding is only useful if you know its cost and its cure. Growthmak explains what each issue is losing you, ranks every fix by impact, and tells you honestly what to ignore.

The Standards Behind Our CRO Audits

Diagnosis, Not Description

We explain causes, not just symptoms.

Every Finding Ranked

Fixes ordered by impact against effort.

Four Angles, One Picture

Conversion, UX, technical, and funnel combined.

Told What to Ignore

Low-impact issues flagged as not worth fixing.

Built to Be Executed

A plan your team can actually implement.

Guidance After Delivery

CRO consulting available once the roadmap lands.

Who Our CRO Audit Services Are Built For

B2B and SaaS Companies

Businesses diagnosing why lead and signup conversion lags behind expectations.

Ecommerce Brands

Stores uncovering checkout, product page, and basket abandonment friction.

Founder-Led Businesses

Founders who want the diagnosis before committing further budget.

Paid Traffic Advertisers

Brands losing conversions on traffic they already pay for.

Growing Companies

Brands that need CRO consulting to guide their next steps.

Where it fits

A CRO audit is the entry point to the Conversion Layer, defining the work an ongoing CRO programme then executes. It pairs naturally with Landing Page Optimization and Sales Funnel Optimization.

See the Conversion Layer
Engagement

One-Time CRO Audit

A fixed-scope diagnostic delivering a prioritized roadmap of conversion issues, ranked by impact, with no ongoing commitment attached.

One-time project · Ongoing CRO optional afterwards

See the Growth Marketing package
FAQ

Frequently Asked Questions

A CRO audit is a structured diagnosis of why a website fails to convert. It combines analytics review, usability analysis, technical checks, and funnel examination, producing a prioritized roadmap that identifies causes rather than symptoms and ranks fixes by expected impact.

An audit diagnoses and prioritizes. Ongoing conversion rate optimization tests and implements. The audit comes first, because testing without diagnosis wastes cycles on pages that were never the real problem. Many clients run the audit, then move into optimization.

Yes. Our funnel audit maps drop-off between every stage, complementing the website conversion audit which examines individual pages. Together they show whether your problem sits on a specific page or in the transitions connecting them.

You receive a prioritized conversion optimization audit roadmap. Each finding explains the issue, its likely cause, its estimated impact, and the recommended fix, ranked so your team knows exactly what to address first and what can wait.

Yes. Our CRO consulting provides direction once the roadmap is delivered, whether your team implements the fixes or you want us involved in testing and execution. The audit stands alone if you prefer to proceed independently.

Our conversion rate audit reviews analytics and conversion paths, user behaviour, page flows, calls to action, and form completion. It pinpoints exactly where conversions are lost, then examines why visitors hesitate at each of those points.

A user experience audit examines your site the way a first-time visitor experiences it, identifying confusing navigation, unclear labelling, awkward forms, and interrupted journeys. These issues reduce conversion but rarely appear in analytics, which is why dedicated review is necessary.

Yes. Our website performance audit assesses load speed, mobile rendering, and technical faults alongside the UX and funnel findings. Speed is included because a page that loads slowly loses visitors before any messaging has a chance to work.

Yes. Our landing page audit focuses on your highest-value pages, usually those receiving paid traffic, examining headline clarity, offer strength, form length, and trust signals. It can be commissioned on its own or as part of the wider audit.

Cost depends on site size, the number of funnels and key pages in scope, and whether technical review is included. We provide clear, scoped pricing after understanding your site and goals during a free diagnostic.

The sequence

Rarely bought on its own.

This sits inside a layer, and the layer sits in an order. The diagnostic works out where it falls for you.

See the engine

30 min

One session, no obligation

1 day

Written plan back to you

9

Markets we operate in

The diagnostic

Find Out Where Your Website Is Losing Conversions

Book a free 30-minute CRO audit to uncover usability issues, conversion barriers, and practical opportunities to improve website performance and business results.

  • Review your current website to identify conversion barriers and opportunities.
  • Get recommendations based on your goals, audience, and conversion priorities.
  • Receive a practical roadmap with clear priorities, timelines, and next steps.
  • Get pressure-free guidance focused on your website and growth goals.