Buy Template

E-commerce Profitability Calculator (India)

For demonstrating unit economics to clients. Assumes a 'Monthly' period. Current Date: Monday, April 28, 2025.

1. Monthly Fixed Costs

Enter costs that remain relatively constant each month, regardless of sales volume.

Monthly cost for your physical workspace or warehouse.
Total monthly salaries for all employees (including owner's salary if applicable).
Monthly fees for e-commerce platform (Shopify, etc.), marketing tools, accounting software, etc.
Monthly cost for electricity, internet, phone, etc.
Include loan payments, insurance, legal fees, or any other regular fixed monthly costs.
Total Fixed Costs: 0.00

2. Per-Unit Variable Costs

Enter costs directly associated with producing, handling, and selling *one* unit of your product.

Direct cost to purchase or manufacture one unit of the product.
Cost of box, tape, filler, labels, etc., per unit shipped.
Average cost to get one unit of product from your supplier to your storage.
Average cost to ship one unit to the customer (delivery charges).
Estimated average cost to handle a return (reverse logistics, restocking, potential loss), spread across all units sold. (e.g., If 5% return rate & each return costs ₹100, enter ₹5).
Average advertising/marketing spend required to generate one sale (Total Ad Spend / Total Sales).

3. Transaction Costs & Taxes

Costs related to processing the payment and taxes applicable per transaction.

Percentage fee (e.g., 2%) and fixed fee (e.g., ₹3) charged by your payment processor (Razorpay, PayU, etc.) per transaction. Applied to the Selling Price (incl. GST).
+
Percentage commission charged by marketplaces like Amazon.in or Flipkart. Enter 0 if selling on your own website. Typically applied to Selling Price (incl. GST).
The Goods and Services Tax rate (%) applicable to your product category (e.g., 5, 12, 18, 28).

4. Pricing Scenarios & Sales Estimation

Add potential selling prices (what the customer pays, including GST) and estimate the number of units you expect to sell monthly at each price.

Results Comparison (Monthly Estimate)

Enter costs and at least one scenario above to see results.

Note: Break-even calculation assumes profit contribution per unit remains constant. Negative values are shown in red. All currency values in INR (₹).

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Frequently Asked Questions

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While every business is different, most of our clients see measurable improvements within the first 30 days of implementation. Our strategies balance quick wins with sustainable long-term growth.

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